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Gifts for Tweens Need Style

(ARA) - They can be some of the hardest people to shop for -- not bosses, neighbors or parents, but tweens, those youngsters between the ages of 8-14. No longer little kids, but not quite full-blown teens, this demographic has a style all their own. Teen and tween room decorating projects add up to $17 billion a year, according to industry expert Paula Berberian. Always trying to define their own style and taste, while still keeping up with the latest trends, this group can be hard to buy for. "Today's tweens and teens are very savvy consumers," says Berberian. "They are very into how they look from a fashion perspective and how their personal spaces look. The right jeans are as important as the right comforter on their bed."

While tweens are aware of the hottest trends, they can change in an instant, making your gift obsolete by the time it's opened. Instead, this year, focus on gifts that acknowledge the recipient's personal taste while still looking for a lasting value. "Tween and teens today are seeking out decorating products that are attention-getting, witty and colorful," says Berberian.

By shopping some of the tween market's favorite stores, you can get a sense of the latest fashions, colors and images. The retro sufer-style clothing of tween favorites Delia's and Alloy is making its way into décor as well. "Our Hawaiian Sunset mural is very popular among this age group because they love the feeling of being on a tropical beach," says Todd Imholte, president of Environmental Graphics, a Minnesota company that specializes in easy-to-install wall murals, available at Home Depot, Lowe's and Sherwin Williams. "The murals are easy to put up and won't damage walls -- an important feature when dealing with the constantly changing tastes of youngsters."

For a truly personal touch, choose a one-of-a-kind wall mural using a personal photograph. Murals Your Way can create a mural using images of a favorite vacation spot, personal adventure or any other image. An ordinary wall becomes a young man's point of inspiration when covered with an image of him scaling a rock wall on a recent climbing trip. "The tween market is looking for ways to express their unique personalities and set themselves apart from their friends," says Imholte.

Environmental Graphics launched Murals Your Way in January 2004, leveraging new technology and custom software and printing to satisfy clients' unique home and office decorating needs in three distinct ways. Their Gallery Collection contains thousands of images licensed from world-renowned artists and photographers for exclusive use as murals, while their Classic Collection includes more than 20 wall murals in popular nature, vacation destination and sports themes. Clients can also opt for Custom Murals, which allow them to personalize their wall space with an image of their own.

To order their new 35-page catalog featuring updated mural images, helpful tips and inspirational ideas, call toll-free 888-217-3020. To view the thousands of decorating possibilities offered by Murals Your Way, visit

Article courtesy of ARA Content.


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